Microsoft Clarity: AI Insights
- Pricing
-
Free
- Popular with stores like yours
- Based in United States
- Rating
- 4.6 (1,680)
- Developer
- Microsoft Clarity
Featured images gallery
Optimize Your Store Conversions with AI Brand Agents, Analytics, Session Replays & Heatmaps
Microsoft Clarity gives you a clear view of how shoppers browse, decide, and buy—revealing friction, drop‑offs, and missed opportunities across your store. Powered by Clarity behavioral signals, Brand Agents are AI shopping assistants that engage shoppers at the right moment and guide them from discovery to purchase in your brand’s voice, directly on your website—helping shoppers decide faster and convert with confidence.
- AI-Driven Insights: Detect behavior patterns and take action to improve revenue
- Replays & Heatmaps: Watch recordings of how visitors interact with your store
- Smart Events & Conversion Funnels: Identify drop-off points, recover lost sales
- Seamless & Secure: GDPR and CCPA compliant with built‑in consent and secure data
- Brand Agents: Guide shoppers to conversion with conversational insights
- Popular with stores like yours
- Based in United States
Languages
German, English, Spanish, French, Italian, Japanese, Korean, Dutch, Portuguese (Brazil), Portuguese (Portugal), Turkish, Chinese (Simplified), Chinese (Traditional), and Russian
Works with
- Checkout
- Shopify Admin
- Google Ads
- Google Analytics
- HubSpot
- Microsoft Ads
- Optimizely
- Zapier
Categories
Customer behavior
Marketing and sales
Pricing
Choose the plan that best fits your business.
Free Forever
Free
All charges are billed in USD. See all pricing options
Reviews (1,680)
A wonderful addition to the analytics stack in our operation. Microsofts investment in this product is clear and palpable, covering all the little great things that are usually not covered by the rest of the analytic stack.
It doesn't connect to my product catalog which makes the brand agent rather useless.
This helps in understanding user behaviour on our website.
Support
App support provided by Microsoft Clarity.
Resources
Developer
Launched
July 17, 2025
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View customer data:
Device and activity data
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Device and activity data
Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data:
Store owner, blog contributors
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Store owner
Name, email address, phone number, physical address
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Blog contributors
Email address, IP address, browser and operating system
View and edit store data:
Customers, products, orders, discounts, store analytics, Online Store, Shopify admin
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View customers
Browsing behavior, customer data, customer tags
-
View products
Inventory, products, product listings, collections
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View orders
Order fulfillments, all order history for the last 60 days, returns
-
View discounts
Discount codes and promotions
-
Edit store analytics
Web pixels
-
Edit Online Store
Online Store pages, theme, checkout page
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View Shopify admin
Legal policies
-
View other data
Price rules, product tags
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